Websites are an essential part of any company in today’s business world; however, regardless how nice your website is, it would be useless if no one knows about it, it’s hard to find, or it doesn’t inspire action. That’s why every website needs help from a digital marketing agency to achieve its desired goals or objectives.
At DicoSoft we help our customer gain visibility where it matters the most. Our internet marketing experts will help you understand your customer’s journey, from when they first discover your product or service, to when they start contemplating you as their best option, to the actual purchase.
Through our digital marketing services, we will develop an online marketing strategy for your business based on your target and goals. Whether is creating leads, generating brand awareness, or building your email list, your assigned digital marketing manager will hold your hand through the whole process and ensure the results acquired are clear for you at the end of each month with reports that are easy to ready and understand.
Full Service Marketing Agency
Search Engine Optimization
Consumers today live in a digital world, and the first place they search for any product or service is Google. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Our digital marketing experts will help optimize your site for better SEO results, from the technical aspect, to the content and the structure of the website. We will help you plan for the ideal keywords that will get your site in the first page of google.
Your website content influences how your prospects and customers search, think, and feel about your company brand. Our internet marketing experts will help generate attractive content for search engines and social media that will ensure user interaction and will engage your target audience.
Through content marketing, we will create highly targeted and top-quality content that will showcase your brand in front of potential clients to create awareness and will engage them to take the sought action by delivering a solution to their need or pain. Our digital marketing services includes creating content for your blog or social media posts.
Social Media Marketing
Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are great. Social media marketing is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search. It can make a company more successful in just a short amount of time if implemented correctly. Google AdWords allows you to focus on people who are searching for what you have to offer and allows to continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform.
With Google AdWords, businesses can get the results much faster than with organic SEO. It’s possible to immediately pay your way right to the top of the search engines, but it’s costlier because Google charges per click you get.
Email marketing is a vibrant and powerful way to connect with people, it allows business owners to reach a large number of consumers at a very low rate per message. Through this online marketing service, we can segment your audience into lists to send each list a tailored email message that resonates with your reader and can provide them with something of value.
When we write a post for one of your social media channels, it usually addresses your audience as a whole. But by using the correct email marketing strategy, it allows us to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.
A sales funnel illustrates the ideal journey that your prospects go through on their way to becoming customers. While you may market your products or services to thousands of people, only a small percentage will provide contact information and become leads. Of those leads, only a fraction will become clients.
Our marketing agency will first attract prospects with digital marketing strategies that capture the attention of those intrigued by your products or services. Once we have their attention, we’ll proceed with an offer that will motivate them to share their contact information. We strategically use the contact information to encourage leads to become paying customers. Finally, it’s time to delight your customers with excellent service to ensure they keep coming back.
We’re living in the age of data, a time when facts and figures are worth as much as any currency. Regardless of the type of business website, any organization with a strong online presence needs to have a solid web analytics strategy focused on achieving goals based on your numbers.
Properly applied analytics can help you verify if you’re hitting your objectives and develop or improve strategies for the future. Understanding analytical data is imperative to learn about your users and the way they interact with your website; therefore, at our marketing agency we provide user friendly reports to ensure our clients understand the progress and become involved. Getting to know how your visitors use your site and what they want from it is crucial to developing a successful online strategy, let our internet marketing experts guide you to success.
Local SEO Services
Local SEO serves to promote your business visibility on location-based searches. These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality. Local SEO services can help your business appear in Google’s local 3-pack, which is one of the most coveted spots when it comes to search engine results.
Local SEO services provides a closely targeted online marketing approach. Unlike paid brochures or newspaper ads that are seeing by many uninterested people, Local SEO services allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers already interested in your products or services.