In a business era that is getting more and more competitive each day, it is imperative for businesses to stand out from each other.
And standing out requires your business to plan and implement strategies that will help you reach your audience.
The most important tool, in this case, is your ‘website’ which if designed properly, will help you in earning plenty of opportunities to connect with your customers. But this task becomes a lot difficult when you are running an e-commerce website.
Building an e-commerce website requires strong designing skills with proper implementation. It should be attractive and stylish, along with being efficient and robust. Such a website will get you high levels of exposure which will skyrocket your sales in no time.
But this is not as easy as it sounds. Despite having a website, if you are unable to generate leads, it’s time for you to REDESIGN your website.
Well, if you are not yet convinced, here are five strong reasons on why to get your e-commerce website designed:
YOUR WEBSITE ISN’T SHOWCASING YOUR PRODUCTS WELL:
For an e-commerce website to get traffic, it is very important for it to serve your customers in the best possible way. It should clearly display the product images, product descriptions, warranty information, product reviews, seller’s information, shipping details, etc.
All this comes with a good website layout and a user-friendly interface that attracts your customers and makes them purchase more and more things. Have a look at a bad and good e-commerce website:
YOUR WEBSITE IS NOT POWERED BY THE LATEST TECHNOLOGY:
If your website was designed a year or probably 2 years ago, there are chances that you might be using obsolete technology.
This not only goes for the backend website development but is also true for the designing part. If the design of your e-commerce website was built on a pre-built template, it may lack a lot of additional services.
Though your designers and developers may have updated your websites with a few latest services, the practice of adding new codes to an old one definitely crashes the website in future.
So, if your site:
Takes too long to load
Has poor and outdated plugins
Doesn’t include social sharing buttons
Is unable to handle traffic load
then we can redesign your website to a brand new and effective one.
YOUR WEBSITE IS NOT RESPONSIVE:
p style=”text-align: justify;”>None of us can deny the fact that an average of 80% of the users search their mobile phones to buy things online and 60% of them end up successfully buying the product. So, if your e-commerce website is not functioning well on the mobile devices, you are losing out on a lot of buyers.
p style=”text-align: justify;”>Redesigning your website will help your website in being responsive on all the devices, be it desktops, tablets, iPads and phones. This will make your site’s elements clearer, easily clickable and swipeable with a simple navigation panel providing a smooth shopping experience.
YOUR WEBSITE HAS HIGH BOUNCE RATE:
E-commerce is all about getting customers to your site and convincing them to make a purchase. If your customers are visiting your website and leaving it immediately, the bounce rate of your website is increasing which signals the search engines that your site isn’t useful for users which is why your site is ranked low.
Well worry not, redesigning can solve all of this. A beautifully designed website with sleek functionality will keep your visitors engaged on your website.
YOUR WEBSITE FACES CART ABANDONMENT:
When your shoppers spend a considerable amount of time selecting products, adding them to their cart and then leave your website, it is known as cart abandonment.
According to Formisimo, the checkout rate of e-commerce websites is roughly 13% on desktops and only 8.5% on mobiles which implies that the cart abandonment rate is as high as 87%.
If you are also facing the same situation, getting your website redesigned could solve it. At Dicosoft, we first understand what is causing your customers to drop out and then redesign your website keeping these factors in consideration.
YOUR WEBSITE IS NOT IMPRESSING THE SEARCH ENGINES:
In e-commerce, when you invest so much time and money in promoting your brand, you obviously expect your business to get sufficient sales. And this is only possible if your website ranks high in the SERPs.
According to a recent study, the first position on the first page gets 32.5% traffic and the last result gets 2.4% clicks. While you are not ranking on the top positions for your keywords, your competitors are, and you are losing all your customers to them.
This is why it is highly important for you to rank high to get sales. And if your website is not getting good SEO results, it’s time you should certainly go for website redesigning.
If your website is holding back your business due to any of the above mentioned issues, website redesigning will help you in solving them. Our website designers have experience in the above mentioned and will help your ecommerce business grow exponentially with a well designed website. Contact us now!