In order to understand what UI/UX is, you need to have a basic understanding of GUI. GUI is an acronym used for graphical user interface and was first introduced by developers around the 1980s.
GUI, in its simplest sense, is a user interface that allows a user to interact with the computer and other electronic devices through interacting graphical icons and visual indicators.
The primary idea behind introducing GUI was to create a more user-friendly computer; for it could be easily used by common people.
Now you know what GUI is, let’s jump to the main segment: UI/UX design. But before we dive in, just remember that both UI and UX designs are two sides of the same coin; one ceases to exist in the absence of other!
What is UI?
UI is an acronym used for User Interface. In layman words, it’s a combination of visual elements used by a user to interact with a website. The better the UI, the better a user can interact with a website.
What is UX?
UX is an acronym used for User Experience. As the name suggests, it encompasses all the aspects of the end-user interaction with a website. UX includes UI, but is not just limited to the same.
Importance of good UI/UX for a website
The technology is changing at a rapid pace and the websites/applications that respond quickly and efficiently to these changes are the only ones that are successful.
People today have an abundance of everything but time; that said, the ultimate goal of UI/UX is to reduce the load time and drive a user to perform the intended action- be it buying a product, signing up for the newsletter or creating a new account.
Underneath mentioned are some brief points that signify the importance of good UX/UI design for any website:
It helps in gaining a customer’s confidence. If a customer is satisfied and happy, there’s a higher chance that he’ll buy your product/services.
It allows a customer to navigate through your website as quickly as possible. No matter how good your products are, a chaotic website with bad navigation won’t lead to any conversion.
Talking about conversion, the attention span of a user is very short. A good UI/UX design can help you in not just grabbing your customer’s attention but also keeping a hold of it.
It also ensures customers loyalty; if a customer can easily locate the needed product on your website, he’ll return back, for sure.
A business website represents your brand. Having said that, it is vital to keep it clean, simple yet attractive, also ensuring a quick load time.
At Dicosoftware, our team of experienced designers understand the significance of great UX/UI design; for they design each and every website following all the latest and best practices.