The general objective of Search Engine Marketing (SEM) is to increase ranking in search engine results or top positions for ad locations to generate more traffic and increase visibility of a website. Study after study shows consumer behavior trends that confirm most people around the world research online before doing business with most companies. Same studies often show that companies that are not researched by their customers is due to a very well positioned and trusted brand. Our Search engine marketing consultants can help your business gain that credibility and exposure that helps promote your brand and increase revenue.
There are different approaches that a search engine marketing consultant can take to increase a business’ ranking in search engine results or better positioning on paid ads. In order to increase search engine result ranking organically, the page would have to be optimized for search engine optimization and it takes a few months to start seeing results. With paid ads, companies still have to compete for visibility, but the results are much faster, and the exposure is immediate.
Search engine optimization or SEO is the process of optimizing your website for achieving higher rankings in search engines for certain keywords. SEO principles can also help you create high quality websites with good content and satisfy the user intent. SEO has become more complex and competitive with time, and in order to achieve the desired results most business tend to hire a search engine marketing expert
SEM also includes the use of paid advertisements, which would appear on the Search Engine results pages (Google, Bing, etc). Through these paid ads, our search engine marketing consultant can help your business bid on keywords, so when users of the different search engines are looking for a certain product or service, your business appears alongside those search queries. There are many different ways pay-per-click ads can be setup depending on goal or objective. For example, if you sell merchandise, using a products listing ad would be ideal, as you’d get to show graphics of your products and the price at a glance. Text-based ads are another form of handling pay-per-click ads.
Search Engine Marketing Consultant
A search engine marketing consultant can help you understand your competitors to plan a strategy and establish your business goals. They’ll show you which keywords are most beneficial to target in order to achieve the objectives and will provide constant reporting to show the progress being made. A search engine marketing consultant is also responsible for analyzing your website from a technical standpoint, and ensuring several parameters are met. For example, the website speed should be around three seconds, and the responsiveness should be configured to work on all mobile devices.
Search engine marketing expert have an in-depth understanding of how search engines rank different pages. They will look at the content quality of a page, and the quantity of keyword usage, to see what parts of it will need to be re-written. By using statistical software and analytics, The search engine marketing expert will study website traffic patterns to your page, and determine what areas need to be adjusted. They will also use search engine optimization strategies, such as social media marketing and pay per click advertising to help your company expand its online presence.
Search Engine Marketing Expert Skills
- Must be able to provide metrics regarding the effectiveness of any search engine marketing services provided.
- Should understand, support, and refine any techniques that are used in search engine optimization.
- Excelent writing skills to produce and manage targeted original content for your website.
- Must have experience with linking services, ad vendors, and paid mechanisms for implementation of SEM campaigns.
- Needs to be able to complete a thorough keyword research to ensure competitiveness.
- Should be able to develop superior strategic marketing campaigns by analyzing all of the competitor’s campaigns
- Must be able to provide data to back up the progress being made each month.
Search engine marketing covers a range of activities with the purpose of increasing your website exposure and visibility when someone uses a search engine. If someone is looking for your products or services online, it’s vital that your website appears highly ranked in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands. Handling search engine marketing can be a daunting tasks for organizations that are not specialized or trained; therefore, hiring a search engine marketing expert could lead to better and faster results.
At DicoSoft we work closely with you to understand your businesses goals before developing a search engine marketing strategy for your brand. Our digital marketing strategy is built on the foundation of driving measurable results. We take a holistic approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand awareness online.